Recognizing the continuing trend of runners seeking enhanced comfort and protection in their footwear, W.L. Gore & Associates, inventor of high performance fabric technology, has joined forces with leading running company Brooks Sports, Inc. to create a range of new running shoes engineered with the GORE-TEX brand for Fall 2011.
Acknowledging Brooks as an innovative industry leader in designing high-performance men's and women's running shoes, apparel, and accessories, Gore will supply its GORE-TEX brand and technology know-how to Brooks' seasonal portfolio to enhance the comfort and protection performance of some of their most popular styles, the on- and off-road Adrenaline ASR and neutral Ghost, the third edition of which was awarded the distinction of "2010 International Editor's Choice" earlier this month by leading running magazine Runner's World.
"We look forward to a long and collaborative relationship with Brooks, playing off of each others' strengths and best-in-class technologies to build Brooks footwear enhanced with the GORE-TEX brand," said Matthew Schreiner, global product footwear specialist at Gore. "As runners look to enjoy both on- and off-road running, our mission is to enable the best running experience possible for runners of all styles and skill levels, no matter what ground conditions they encounter along the way."
Both Brooks and Gore have a long history of innovating with the best technology to meet consumer needs. Brooks is responsible for several key advancements in performance running footwear including patent-pending Brooks DNA--the smart cushioning system that instantaneously adapts with each step to a runner's unique biomechanics, pace, gait, and surface--and BioMoGo, the world's first biodegradable running shoe midsole that biodegrades 50 times faster than conventional athletic shoe midsoles in an active, enclosed landfill. In Fall 2011, both of these technologies work alongside waterproof, highly breathable GORE-TEX liners featured in two debut styles from Brooks: the Adrenaline ASR GTX and the Ghost GTX.
"We always look for compelling ways to deliver on runners' needs, and many of our customers have asked us for performance footwear that can keep their feet dry and comfortable in even the soggiest conditions," said Andre Kriwet, director of global footwear management for Brooks. "That's why we're excited to bring GORE-TEX technology into two of our top-selling shoes. The durable membrane is waterproof from the outside yet allows perspiration vapor to escape from the inside for optimal performance on-the-go."
The Adrenaline ASR GTX and Ghost GTX will both be available in men's and women's sizing on August 1, 2011, for a suggested retail price of $120. Giving runners more choices to meet their needs, Brooks will continue to offer the Adrenaline ASR and Ghost series without GORE-TEX.
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