e used a newly formed

nd government grants supplied an $11-million-a-month budget.

For the next two years, Hoover worked 14-hour days from London, administering the distribution of over two and one-half million tons of food to nine million war victims. In an early form of shuttle diplomacy, he crossed the North Sea forty times to meet with German authorities and persuade them to allow food shipments, becoming an international hero. The Belgian city of Leuven named a prominent square Hooverplein after him.

After the United States entered the war in April 1917, President Woodrow Wilson appointed Hoover head of the U.S. Food Administration. Hoover believed "food will win the war", and beginning on September 29, this slogan was introduced and put into frequent use.[15] Hoover established set days to encourage people to avoid eating particular foods to save them for soldiers' rations: meatless Mondays, wheatless Wednesdays, and "when in doubt, eat potatoes." This program helped reduce consumption of foodstuffs needed overseas and avoided rationing at home. It was dubbed "Hooverizing" by government publicists, in spite of Hoover's continual orders that publicity should not mention him by name.

After the war, as a member of the Supreme Economic Council and head of the American Relief Administration, Hoover organized shipments of food for millions of starving people in Central Europe. He used a newly formed Quaker organization, the American Friends Service Committee, to carry out much of the logistical work in Europe.
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